Justin, Steph and their kids walking down their street in Morris County, New Jersey

We're Justin and Steph. We've been buying houses in Morris County since 2017.

An interior designer and a licensed realtor. Six of them, all with our own money — and now we help other people do the same thing.

TONEHOMES MORRIS COUNTY, NJ · EST. 2017
Morris Plains · New Jersey Start here ↓
Who

An interior designer and a licensed realtor. Married, and outnumbered by our kids.

Where

Morristown, Morris Plains, and the towns around them.

We own here

Six properties since 2017. I don't just sell this market, I own in it.

Licensed

Keller Williams Metropolitan.

HOW WE GOT HERE

It started with getting out of debt, not getting into a house.

We're not from money and nobody handed us a portfolio. Here's the whole thing, in order, including the part most people leave out.

2016

$150,000 of the kind of debt that takes things from you.

Student loans, a car, and vet bills for a dog we would have paid anything for. It took us three years and it was not glamorous.

“We ran an envelope system. Actual cash, split by category, and when an envelope was empty we were done until the next month.”Notes 002 · Steph was right
2017

Then we made one decision, and everything after it is downstream.

We weren't going back. The next dollar we borrowed had to pay us back — so we stopped borrowing for things that lose value and started borrowing for things that don't. The first one was a duplex. We lived in one side and rented the other.

Justin and Steph in front of their first duplex, 2017 The first duplex · @tonehomes
2019

144 Western Ave, and the room nobody wanted.

A single family nobody was bidding on. We put the money into the lower level and turned one house into two units. A tenant has covered most of that mortgage every month since March 2019.

The finished Western Ave kitchen The Western Ave reno · @tonehomes
2020

A fixer-upper, in the middle of everything.

Everyone told us to wait. We'd already learned that the ugly houses are the only ones where the math still works.

Steph at the door of the finished fixer-upper The pandemic fixer-upper · @tonehomes
2021 →

And then three more times.

Six now, counting from that first duplex. Every one bought with our own money, renovated on our own plans, and sold or held on our own timeline. Which is the only reason we're comfortable advising anybody else.

The Herrera family holding a SOLD sign at unit number four No. 4, sold · @tonehomes

People hear “we bought a house” and picture a decision. It was three years of saying no to small things, and then one day there was enough for a down payment.

THE TWO OF US

She sees what a room could be.
I price it.

DesignNumbers
StephInterior designer. Years of it at Gensler in Morristown, drawing rooms for other people.
JustinLicensed realtor, Keller Williams Metropolitan. Three hundred and fifty weddings before that.
STEPH · 8 MARCH 2019 · SOMEONE MOVED IN THE NEXT DAY
01

You're buying your first one.

We walk it with you and say plainly which problems are cosmetic and which are a hole in the middle of your budget. Nobody is rushing you.

First-time buyers · Morris County NJ
02

You're selling.

The short list of what's actually worth spending money on before it lists, and the much longer list that isn't.

Selling · Staging · Pricing
03

You want the house to pay you back.

Duplexes, house hacking, and whether that basement can legally become a second unit. We'll run the real number with you before you fall in love with anything.

Investors · Multi-family · Second units
04

You just want to know what it could be.

Steph's half. Which wall is doing nothing, where the light actually lands, and whether the basement has to stay a basement. On a house you own or one you're still thinking about.

Design · Renovation
THE METHOD · FOUR SHEETS

Nothing starts until it is on paper.

We couldn't afford to make mistakes in drywall, so we made them on paper. Moved a wall four times on a printout. Put the sink in three places. None of it cost anything.

Hand-drawn demolition plan, walls to remove marked in red
Sheet 01Demo

Red is what comes out. Six numbered notes, one per wall.

Hand-drawn construction plan with dimensions and outlet locations
Sheet 02Construction

Blue is new. Every wall dimensioned, every outlet placed.

Hand-drawn kitchen elevation with cabinet dimensions
Sheet 03Kitchen

Elevation and run. 12'-0" of cabinet, drawn to the inch.

Hand-drawn finish plan showing flooring, tile and wood grain direction
Sheet 04Finish

Tile layout, carpet, and which way the wood grain runs.

DemoConstructionKitchenFinish

One sheet each, in that order, and nothing started until the sheet before it was done being argued about. This is the part we bring to your house too.

A REAL DEAL, UNHIDDEN · 144 WESTERN AVE, MORRISTOWN

Here's one of ours, with every number on it.

Most people will show you the after photo and skip the arithmetic. This is what we paid, what the renovation actually cost, what it rents for, and what's left over at the end of the month.

If you're trying to work out whether a two-unit is worth it, this sheet is more useful than anything we could tell you about ourselves.

Prices and dates are public record. Value today is my own estimate, so take it for what it is.

Read the whole story →
Main floor during demolition01 Demo
Main floor stripped02 Strip
Cabinets going in03 Cabs
The finished main floor04 Home
THE SHEETL-01
Purchase · 2 Oct 2018$354,000
Renovation · upstairs$30,000
Renovation · lower level$15,000
All-in$399,000
Value today · estimate$600,000
Gross rent$4,850 / mo
Mortgage$1,950 / mo
Cashflow · today$2,900 / mo
ProjectWestern Ave
SheetL-01
Closed2 Oct 2018
Drawn byJ.H. / S.H.
WHAT WE'D TELL YOU BEFORE YOU HIRE ANYBODY

Including us. These are the five things we wish somebody had said out loud before our first one.

  1. 01

    Look at the space, not the listing.

    Ceiling height, a way in and out, heat, and where a bathroom could go. Nobody photographs those four.

  2. 02

    Price the fixer at the boring stuff.

    The invisible work is the budget. Treat the kitchen as the reward.

  3. 03

    Know who is designing it.

    Not the contractor. Somebody has to hold the finished room in their head for two months.

  4. 04

    Run the number first.

    Before you fall in love with the kitchen.

  5. 05

    Cosmetic has a budget.

    Structural has a hole in the middle of it, and nobody ever says the hole was smaller than they thought.

THE LONG VERSION OF A CLIENT

First the wedding.
Then the keys.

I filmed Craig and Nicole's wedding in 2022 and helped them into their home in 2026. That's the pace we like.

Craig and Nicole together on their wedding day, 2022 2022 · Tonemedia filmed the wedding
Four years
later →
Craig and Nicole outside the home they bought, holding a SOLD sign, 2026 2026 · Tonehomes found the home
THE LIST · LIKE-MINDED FOLKS

You don't have to be buying anything.

If you're just trying to work out whether any of this is possible for you, get on the list. We send what we're looking at, what a renovation actually cost us, and the numbers behind it — the same things we'd tell a friend at our kitchen table.

We'd rather grow with your family for the next twenty years than close one deal and vanish.

The first Christmas in the finished house
TONEHOMES · MORRIS COUNTY, NEW JERSEY

Thinking about a move?

Buying, selling, or staring at a room wondering what it could be. Text me and I'll tell you what I'd actually do, or whether I'd walk.

Text me →

609 · 902 · 0299
No forms, no funnel. It's my actual phone.